3 Reasons Why Use an Editorial Calendar For Your Content

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BY Chris Loomis

Content is king and still rings true up to now. We all know how important content is for websites and social media pages. It plays an important role in educating, entertaining, and even converting users into customers. So if you have a website or social media page, make sure to take time and effort to create quality content not only for your customers but for your business as well. 

Creating content should be a breeze for you especially if you already know the basics. From coming up with a topic, putting the right headlines and keywords, and utilizing SEO techniques. But if you don’t know these, producing content could be more complicated and stressful. 

This is where a content calendar comes into the picture. Creating an editorial calendar is a must for marketers and content creators. Here’s what you need to know in creating an editorial calendar, and why you should have one. 


Why you should create an editorial calendar 

For starters, an editorial calendar aims to organize your content creation process. This includes planning, creating, and promoting the content in various channels. It helps content creators organize their workload and keeps you on track with your content creation tasks. It also lessens the occurrence of writer’s block and focuses on coming up with fresh content now and then.

Other reasons why you should have an editorial calendar are the following: 


Helps in better planning 

The better the planning strategy you have, the better your writing output will be. You can be ahead of time and avoid last-minute searches for sources. Planning your content will also: 

  • Ensure quality and well-thought-out content 
  • On-time content publishing 
  • Create content that is most appropriate and relatable to your audience 


Avoid rushing 

Doing things in a rush can be adrenaline-inducing. But this won’t ensure quality content if you always rush things. To prevent this, you need to set deadlines and organize your content. This is why you should create an editorial calendar – to keep yourself on track and avoid going nuts. 


Save you time and effort 

Using an editorial calendar will save you time from thinking about what to write about next, and missing deadly deadlines. Less stress on your part, too!


How to create an editorial calendar

Here are tips on creating a content calendar. Having this, as mentioned, will lessen the stress of scrambling your brains for new topics to write, and keep your content process as organized as possible. 


Choose the tools you are going to use. 

There are a lot of free tools you can use for making an editorial calendar. You can use Google Docs or Excel, and other popular tools such as Trello, Asana, or Monday.com. Whichever you choose, make sure to optimize it for organizing your content. 


Create your content strategy. 

You need to create an outline first. It can include the topics you will cover, the number of articles to produce in a month, who will write the content, and so on. Make sure to have a purpose for writing the content and be able to understand your target customers. Then go ahead and create a content schedule. 


Seek help from experts. 

For more tips on content management and digital marketing in general, contact a digital marketing expert in Franklin TN today!

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