4 B2B Marketing Mistakes You Should Stop Doing NOW!
BY Chris Loomis
Marketing trends continue to evolve. That is why companies and organizations should always be on the lookout for the latest trends if they want to keep their businesses afloat and running. More than sales and profit, businesses should strive to build a good relationship with their clients and to make their brand stand out from the competition.
B2B companies, in particular, should keep these in mind. Unfortunately, a lot of B2B companies often do not allot a budget for marketing. A report reveals that a third of B2B companies only allot 5 percent of their total budget to marketing efforts.
This should not be this way. Remember that creating effective marketing strategies is a major key both for B2B and B2C companies. On the other hand, tightening your marketing budget spells a major disaster for the entire business.
B2B marketing mistakes you should avoid
A lot of B2B marketers make these mistakes without them realizing it. If you are one of them, it’s time to break the cycle and save your company some valuable cash.
Making it all about you
Not only this is a common B2B marketing mistake but in a lot of brands in general. Many B2B marketers often write and promote their product or service. On the one hand, it’s a normal thing to tell the world how great your brand is. However, customers would rather know what you offer to them and whether your brand will meet their needs.
So instead of saying that your company is “the best”, “greatest”, and any other superlatives, focus on the benefits customers can get if they work with your business. Will your business help streamline workflow? Increase work productivity? Save your business more money? If you are not highlighting these benefits in your marketing copy, then it’s time you do!
Using too much technical jargon
You might think that it’s fine to use jargon in B2B marketing, and might even be reasonable to use in your content. Using jargon gives the impression that you know what you’re talking about. However, using too much technical jargon may overwhelm your audience instead of helping them.
This is why audience research is important so you can write content that they will easily understand. It also helps in writing your content better that resonates with your customers the best.
Not making the most out of your CTA
Not putting a call to action to your content is like having your first date and then you don’t know if there will even be a second date. Without proper CTA, you’re just basically left there hanging. A call-to-action should be convincing enough to lead your audience to do a transaction. Some of the best CTA practices you should apply to include:
- Use copy that highlights the benefits (ex. “Get your FREE e-book here” or “Start your FREE trial here”) instead of the plain old boring “Buy Now” or “Click Here”.
- Make sure that the CTA button stands out and is easily seen.
- Use colors that contrast with the rest of the content and align with the branding.
Not utilizing SEO
Any web content is not complete without applying SEO strategy. Without SEO, there will be no generated traffic and leads, and put your website below SERPs. A digital marketing expert in Franklin TN will apply the best digital marketing practices to help boost your website and your business.
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