4 Different Types of Video Marketing

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BY Chris Loomis

The existence of videography has changed how we see the world. Photos did capture simple moments of our everyday life. But it was different when a camera captures images while in motion. Nonetheless, videos have become part of peoples’ lives whether for personal or even business purposes. 

Speaking of which, running a business is no walk in the park. You need to create a business plan to ensure its success and profitability. An SEO expert can also help you with your digital marketing needs. Also, you can consider using videos to market your business. 

If you’re not using video marketing for your brand, you are already way behind your competitors. But don’t worry – it’s not too late yet to jump on the video marketing bandwagon. Video marketing is not a fad either, it can even help a lot to your business! Here’s what you need to know about video marketing. 


What is video marketing? 

A HubSpot research revealed that more than half of consumers prefer seeing videos from various companies than other kinds of digital content. It was also in 2018 and 2019 where videos evolved from a simple marketing strategy to an entire business plan by itself. 

Videos are more than just for entertainment purposes, it can help convert customers to your brand by up to 80 percent. As the name suggests, video marketing uses videos to promote a brand. It also aims to increase customer engagement and reach through social media and other digital channels. More importantly, it also helps in customers’ purchase decisions. 

Video marketing has indeed transformed how brands interact with their target market. Not to mention help in achieving their marketing goals. In short, brands should not sleep on video marketing as it can put them into an advantage against their competitors. 


Types of video marketing 

Before starting on planning your video marketing strategy, you need to know the different types of video marketing first. These videos aim to educate and engage customers and hopefully pull them towards your brand. 


Educational videos 

This type of video marketing aims to teach your target customers and be able to understand what your brand is all about. Educational videos benefit customers who want to know how to do certain tasks using their preferred brands’ products or services. 


Demo videos 

Some companies come up with demo videos to show how their products work. This includes videos of how software or app works, or unboxing a new physical product and testing it for the first time. 


Interview videos 

This type of video marketing gets insights from industry experts. It’s more than a simple interview, it also helps build your brand’s authority and trustworthiness. 


Animated videos 

Some things might be hard to explain through articles or the usual videos. Why not animate them instead? It is an entertaining but informative way to explain difficult or highly-technical terms that can be more easily understood by most audiences. 


These are only some of the many types of video marketing that a lot of brands and companies already use. If you haven’t utilized videos as part of your digital marketing plan, make sure to start planning for it now. For other digital marketing needs, contact a trusted SEO expert in Nashville TN today!

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