5 Techniques on How to Close Sales On Social Platforms
BY Chris Loomis
Salespeople are there for a reason: to sell products or services to those who need them. But since the birth of social media, selling has evolved a lot into what we know of today. For one thing, selling face-to-face is way different from selling stuff online. Nonetheless, the goal is the same: to utilize the selling tools to ensure a successful sale.
There is no denying the fact that selling online has become a lot easier thanks to various online resources. Social media has also been a huge help in generating leads and pushing sales. It also allows business owners to be creative and come up with ways how they will market their products or services.
At the same time, to learn more about their customers and their common pain points. From there, you will learn how to close sales, especially on your social media channels.
Stressing values and benefits
One way to close sales is by emphasizing all of the benefits when someone avails your product or service. In this technique, you will use a question that will make the potential customers admit that your brand is valuable to them.
This steers away from the traditional hard-selling. At the same time, gives your customers a chance to realize that your product is good and worthy of buying. This is where you can maximize social media to convince customers to avail of your brand. Show off testimonials and brand reviews on your social media pages.
Matching with customers’ pain points
Products and services are there for a reason. That is, to solve customers’ problems when they need to. In sales, you should not only think about profit. You should also build the brand’s reputation and match it with the customers’ needs to solve their “pain points”.
You can also do this on your social media page. A study by Olapic revealed that the majority of the respondents would buy something that has been promoted by another customer. It could be in a form of a product review or a video testimonial.
You would not know what your potential clients need without asking them first. It helps you get to know them more and their needs and desires. At the same time, you will know what and how customers think about you.
Do this on social media as well. Start your content by asking them a question and let them answer in the comments section. From there, you will have an idea of their concerns and come up with ways to solve their problems through your products.
As a person specializing in sales and marketing, you should be able to identify your customers’ pain points and summarize them. It helps in establishing your brand’s value and something that people could not live without.
You can also do this on social media platforms. For example, you can create a video or a checklist featuring all of the common problems your customers experience and how your product or service can solve them.
Creating a sense of urgency
Hearing or seeing “Limited stock only”, “Discount sale until…” or “Buy now and get a free…” can get you off your feet and make sure that you won’t miss out on it. That is what you call FOMO or Fear of Missing Out. When doing this on social media, make sure to be creative about it on your content. For more digital marketing tips, you can hire a digital marketing expert in Franklin TN.
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