5 Benefits of SEO that You Can’t Ignore

If you're a business owner, then you've probably read countless articles that stress the importance of search engine optimization. In fact, if you do a quick Google search about online marketing, you'll find that SEO is at the top of most checklists. But what's the big deal? Why do these marketing gurus seem to be obsessed with SEO? Well, there are several benefits of SEO you can't ignore.

1. SEO Brings in Quality Traffic

Most business owners admit that their main goal is to bring in the most traffic possible. And while this is an admirable goal, many fail to understand that all traffic is not good traffic - meaning, not all traffic converts. The key is to attract people to your website who are actually interested in purchasing your goods and services and the best way to do this through search engine optimization. With the help of SEO, you can target the right crowd.

2. SEO Saves You Money

Another goal that business owners tend to share is high ranking. They want their websites to appear on the first page of Google. As a result, many rely solely on paid ads. Here's the problem, it's not the most economical option.

Sure, PPC can be a great way to get a surge in quality traffic. However, if you're a small business and are on a limited to budget then this is hardly the most practical solution. That's why a lot of small businesses prefer to use a mixture of both PPC and SEO. SEO is organic, meaning you don't pay for the results. Instead, your success relies on how relevant your page is to searchers.

3. SEO Get the Most Clicks

Not only is SEO more cost-effective than PPC, but it also has a higher success rate because SEO gets more clicks than paid advertisements. PPC ads do appear above organic rankings, but it's estimated that over 70% of the clicks go towards the organic results. This means that your ad may be seen first, but most people will inevitably click on the results that Google's algorithm has come up with.

4. SEO is Good for PR

You may not associate PR with SEO, but if you look closely, you'll see that there is a definite connection. What is it? Well, it has a lot to do with link building. SEO involves securing links from reputable websites. And quite often, this means that your business may receive coverage from other relevant websites, including news publications and industry blogs. So, if you would like more press, you can kill two birds with one stone by using SEO.