Interesting (And Very Important!) Facts About The AIDA Model
BY Chris Loomis
A man once wrote that for an advertisement to be successful, you need to follow a formula. A copy should attract and create interest, and encourage readers to take action on it. That formula, called the AIDA model, is now being used by marketers and advertisers all over the world.
What is the AIDA model?
First of all, we need to understand what the AIDA model is, how it works, and how you can use it as part of your marketing strategy. It pertains to the four levels or stages consumers go through before a purchase. AIDA is short for Attention, Interest, Desire, and Action.
Ideally, a customer will be attracted to the brand’s advertisement, create interest in the brand’s product or service, express desire for it, and take action on the brand. Ultimately, the AIDA model’s goal is to attract customers and eventually lead them to purchase from you.
Knowing how AIDA works is important for creating marketing messages because the latter is the first step in driving customers toward your brand.
- Attention – what the advertisement is all about
- Interest – the advertisement is successful in catching your attention and piques your interest in it
- Desire – because of the ad, you get interested in the brand, and desire to get or avail yourself one
- Action – you finally decide to buy it
How to use the AIDA model for your marketing strategy
Conceptualizing an advertisement or marketing campaign is one thing. Getting people to buy from you through your ads is another. This is where the AIDA model comes in. Here are the steps to do when implementing AIDA.
Step 1: Attracting the attention
In this stage, you need to get your message across through your content. Your headline or title as well as the first few lines of your content will do a lot on attracting your customers’ attention. More importantly, you need to show your audience that you are there to address their pain points and make their lives easier.
Step 2: Creating Interest
By this time, you should already be able to catch your audience’s attention through your ads. Interested customers will then look for more information about your brand and whether it’s the right choice for their needs. Oftentimes, advertisers work on people’s emotions -- an effective way to hook customers toward your brand.
Step 3: Creating desire
The first two steps already established what customers know and what they like. The next step is to change that “like” to a “want”. Trust is also crucial in this stage. In this case, you need to be consistent with your content. Encourage your audience to subscribe to your channel, social media pages, email list, and so on. More interaction means more trust built and more chances people will avail your brand.
Step 4: Take action
Give people the chance to take action. Ideally, people should get whatever you are offering them. After all, a sales transaction is usually the end goal of the AIDA model. But more important is establishing a long-term relationship with your customers. You can start with your website. Contact a digital marketing expert in Franklin TN today!
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