Quality vs. Quantity: What Should Bloggers Prioritize in Keyword Usage?

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BY Chris Loomis

SEO would not be complete without using the right keywords. Without keywords, your content will be buried in obscurity and not be seen by your target readers. Unfortunately, a lot of content turns out to get stuffed with keywords that not only affect your content ranking but also your website’s online reputation. Hiring a digital marketing expert can also help boost your online presence and put your site on top of search rankings.


What search engines look for in a content 

Nowadays, SEO can detect spam to ensure relevant and quality content. This means content creators have to consider quality over quantity when it comes to creating blogs and other types of content. 

Search engines now prefer the quality of the site’s contents rather than the number of keywords used. To achieve your SEO objectives, good content should have: 

  • Links that all work and unbroken 
  • Right formatting (sentence structure, grammar, proper headers, etc.) 
  • Clear and concise writing 


How to have quality content 

For one thing, you should not only insert keywords in random sentences. To know whether you have crafted useful content, you should follow these important rules: 

  • Do the keywords fit into the sentences naturally and make sense? 
  • Is my content reader-friendly, checked for grammar, and with proper formatting? 
  • Is my content informative and trustworthy? 
  • Does my content answer questions accurately and with legitimate sources? 

If all of the questions answer a resounding YES, then your content is good to go. 


Creating content could be time-consuming but will be worth it. 

It is a well-known fact that creating quality content can be time-consuming. You can do shortcuts such as keyword stuffing or copy-pasting from existing articles. But you can expect your content to be at the bottom and not seen by your target readers. Make sure that you have quality backlinks as well, coming from authoritative websites. Focus on answering the questions and avoid fluff as much as possible. 


Use relevant keywords. 

One important rule in keyword optimization is to use relevant keywords. The keywords should not only be semi-related but 100 percent related to the topic on hand. As mentioned, keyword optimization does not rely on quantity but more on quality. The keywords should also be written in proper grammar, and that is also inserted in the sentences as naturally as possible.  


Check your backlinks. 

Find backlinks that lead to quality and authoritative websites. Create a list of top authority sites you can link to, and they should not be competing with you directly. Make sure to include inbound links on each article. 


Think about your readers. 

Your target readers visit your website for a reason. That is why you should provide them with the right information they need. Make sure to provide quality content with relevant and straight-to-the-point information.


As for keyword quantity, there is no exact number for it. As long as you focus on creating quality content than stuffing your paragraphs with keywords, your content will be on the right track. Also, hiring a digital marketing expert in Franklin TN will help you achieve your SEO goals in no time. 

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