Spamdexing: What It Is and How You Should Address It

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BY Chris Loomis

Creating your website for your budding business is one thing. Working hard for it to reach the top page of Google search engine rankings is another story. It would take a lot of effort and time for your website to become more visible to your target customers. You could also hire a trusted SEO company in Franklin TN to help you build the best website for your business. 

You need a good SEO strategy to ensure that your page is on top of the search engine results. Some of these considered “good” strategies include creating quality content and backlinks. However, some use bad SEO strategies such as inserting spam content and links all for the sake of rankings. 

At some point, your website might be spammed with such bad links it could mess up your entire site. That could be the result of spamdexing. What is it, and how could it affect your site? 


What is spamdexing? 

In digital marketing lingo, spamdexing refers to the attempt of using SEO methods through manipulation of a website’s ranking on SERPs. Spamdexing is also the same as Black Hat SEO or search engine spam. Other examples of spamdexing tactics include keyword stuffing, doorway pages, content duplication, and so on.

Link spamdexing is another form of spamdexing that improperly uses links to put you ahead on the search engine results. Link spamdexing also involves link buying, inserting hidden links on web pages, comment spamming, etc. Such unethical tactics trick users that they are visiting a legit website but in reality, that so-called site is a complete scam. 


How to deal with spamdexing 

Spamdexing or SEO spam usually comes through the use of keywords, links, and fake landing pages. When a real website gets infected with these spammy keywords or links, it can greatly affect the former’s site ranking and credibility. That means SEO spam is more than just spammy, annoying content that works for the sake of high SERP rankings. It can affect your website’s credibility and even your brand’s reputation. That is why you should address this concern immediately. Here are ways to get rid of these hackers from wreaking havoc on your website. 


Set strong and hard-to-guess passwords. 

Do not take passwords for granted. Avoid using common passwords that can be easily guessed by hackers and compromise important data on your website. Experts suggest using a combination of uppercase and lowercase letters, numbers, and symbols to create a strong password. 


Scan your website and use a firewall as protection. 

This will help your site determine any issues and other security concerns that need to be addressed. Also, using a web application firewall to prevent spam and other security threats online from getting through your website. 


Keep your site updated. 

Make sure to keep your website applications and plugins updated. Otherwise, you could put your site at risk of being infected by spam and viruses. When it comes to building your business website, make sure to hire the best and most trusted SEO agency in Franklin TN

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