What is Evergreen Content, And How It Can Help Your Website

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BY Chris Loomis

If you struggle to develop different content topics every day, you are not alone. Thankfully, there are ways to create interesting topics for your website. One uses keyword search tools to determine what kind of topics to write about. Then there are evergreen topics that you can use for your brand’s content marketing strategy. 

But first, what are evergreen topics all about? It is one way to boost your online presence through a solid digital marketing strategy such as this one. Evergreen topics also help generate more subscribers and followers, and traffic to your website. Here’s what you should know about evergreen topics and how they can help your website and business. 


What is evergreen content? 

Evergreen content is the type of content that never gets old and stays relevant regardless of the year it was originally posted. The term evergreen comes from bushes and trees that keep their needles fresh and green irrespective of the season. This is the same with evergreen content – it doesn’t expire regardless of the time. 

Evergreen content usually comes in blog posts, videos, infographics, and articles, among a few. These contents help maintain website traffic and your readers coming back for more. At the same time, ensure website authority and trustworthiness. 


How to make evergreen content 

There’s a lot of evergreen content to write about regardless of the type of business or industry you work with. Here are tips on making evergreen content that your readers will come back to your website more often. 


The headline should not be tied to any holiday or event. 

Assume that you are creating an article about cakes, which we all know is often associated with birthdays and other special events. But that doesn’t mean we have to wait for special occasions to eat cake. Some stores sell cake all year round. The same goes with evergreen topics such as cake and other kinds of food.

When posting photos for your article (such as cakes), better to use one that won’t remind the readers of a certain occasion, say, Christmas or Valentine’s Day. Choose a timeless image (ex., a simple Chocolate cake) to keep the content relevant at all times. 


Turn existing content into evergreen posts. 

You might already have previous content related to your business. Why not turn it into an evergreen version? You can use the original post and revise it to become a timely piece. Modify the intro and take outdated statistics as needed. It will save you time thinking of a new topic and writing a new piece. 


Plan what kind of evergreen content to make. 

These tips should help you plan your evergreen content: 

  • Allot a minimum number of evergreen content. For example, you can write evergreen content topics once or twice a month. 
  • Decide which content you will make into an evergreen piece, depending on the subject and purpose of writing it. 
  • Ensure that the evergreen content will do well and stay relevant even after months or years of being published. 


There is nothing wrong with writing evergreen content. It can even help generate website traffic, generate leads, and achieve your business goals. A digital marketing expert in Franklin, TN, will also help you with your digital marketing strategies. Contact one today!

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