What Is Growth Hacking and How Can It Help Your Business
BY Chris Loomis
Technology continues to evolve over the years, and so are consumer demand. That is why marketers should always be on the lookout for the latest trends and keep up with the customers’ ever-changing needs. For one, popular social media platforms are not the same as 10 years ago. Likewise, website optimization and development weren’t the same as compared now.
Nonetheless, one thing is for sure: website owners should work harder to optimize their sites and ensure that it reaches their target audience. One way to help you achieve that is through growth hacking. Here’s what you need to know about growth hacking.
What is growth hacking?
The term “growth hacking” originated sometime around 2010, and refers to applying ways to grow the business by using tried-and-tested growth methods. Back then, traditional marketing and advertising tactics such as TV and radio commercials, billboards, and magazine ads were the norms. While these can have a wider audience reach, one cannot simply measure how effective these marketing tools are.
Nowadays, marketers can measure a digital campaign’s effectiveness through various tools. Digital marketing strategies also paved the way even for small businesses to earn profit and be more known in their industry. This includes the use of email marketing, blog posts, and pay-per-click ads among a few. When done right, marketers can achieve the growth they want, gain more leads, increase website traffic, and earn new customers.
The main challenge of growth hacking is achieving business growth without relying solely on traditional marketing methods. It’s more on making most of the limited budget and utilizing all of the tools available. At the same time, ensure that the strategies employed can be measured for future campaigns.
How growth hacking can grow your business
On the one hand, growth hacking can help in your business growth. However, this doesn’t mean this is the only thing you need for your business. Growth hackers and your digital marketing team should collaborate to ensure the business’ success. Here are ways you can use growth hacking to grow your business.
Focus on educating and making your business useful.
Creating high-quality content is one way to gain leads and rank higher on search results. But to become a trusted business, one should also offer useful tools and resources for their audience. Invest in educational tools for marketers. Utilize your website and add useful features, create offers such as free webinars, discounts, etc.
Make yourself accessible to all users.
In the case of Slack, it offered a free version that users can benefit from. So imagine more benefits they can get if they avail the Premium version. It won’t hurt to offer your customers free services, but make sure to convince them that they will benefit more when they avail your premium version.
You need to be innovative and ahead of the game if you want to succeed in business. Knowing what your customers need and designing a product or service that will convince them to switch to your brand is what growth hacking is all about. A digital marketing expert in Franklin TN can help you boost your brand and ensure its success.
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