What is Micro-Moment in Digital Marketing?

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BY Chris Loomis

The constant advancement of technology has paved the way for the development of mobile devices such as smartphones and tablets. These modern gadgets changed the game and have become more than tools for communication and entertainment. Technology in general also enabled brands and organizations to promote their goods and to reach their target audience faster and more efficiently. 

Technology continues to evolve, and so are consumer trends and behavior. Because of these, marketers should always be on their toes to keep up with these constant changes. If you think hiring a digital marketing expert is necessary, go ahead and do it so you will be ahead of your digital marketing game. 

Due to constant technological advances, a new type of marketing emerged called micro-moment marketing. But first, we need to understand what micro-moment marketing is and how it can help your business. 


What is micro-moment marketing? 

Micro-moment marketing involves using a mobile device such as a smartphone or tablet to respond to a certain need. This includes doing, buying, or knowing something, or going somewhere. After all, users go to Google to find answers to their queries and satisfy their search expectations as well. 

When someone is searching for a fitness gym, they will expect a list of fitness gyms nearby. In other words, they want specific fitness gyms nearby that they can go to, not the top 5 fitness gyms in the country. This is one example of an “I-want-to-go” micro-moment. 


Does micro-moment marketing work? 

Micro-moments can make or break a business. When users search for something, they do not look for a specific brand. Instead, they are looking for something that will satisfy their need whether it’s a product, service, or any kind of business. That is how micro-moment works, and how important this one is more than ever. 

Micro-moment marketing can also help businesses reach their target customers and get their brands out there. Here are other reasons why micro-moment marketing is important and can benefit your business a lot. 


Helps in building brand awareness regardless of business size 

Micro-moment marketing works for all business sizes, whether small or large-scale companies. Micro-moments focus more on providing solutions to the consumers, not just mentioning a specific brand or company. But the more you satisfy your consumers’ needs, the more your brand will stay on top of consumers’ minds. 


Reaches your target audience at the right time 

People tend to have shorter attention spans, which is why reaching your target customers can be quite challenging. This is also why you need to create a message that is straightforward and user-friendly. Micro-moment marketing also helps businesses target customers through the intent-rich moment. This includes offering valuable information they need, and do something to satisfy their needs through your brand. 


Puts you at an advantage over your competitors 

Micro-moment marketing fulfills users’ needs, so make sure you have the necessary information to satisfy that need. That information should lead them to you whether through in-store visits or online purchases. Micro-moments will be here to stay for a long time, which is why companies should do everything to serve their target consumers by providing what they need. 


At the end of the day, micro-moment marketing is about reaching your audience at the right time and satisfying their needs. A digital marketing expert in Franklin TN will also help your business be on the right track.

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