What is the Skyscraper Technique in Backlink Building?

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BY Chris Loomis

Content creation, no matter how high-quality it is, complete with graphics and all, will be useless if no one is seeing it. This is why creating SEO tactics is important for every website owner if you want your content and website to be on top of search engine results. 

Struggling with promoting your website? You are not alone. SEO growth and improving organic presence are among the major priorities of marketers, according to one study. Other things that marketers focus on include: 

  • Blog creation
  • Marketing automation 
  • Content distribution 
  • Interactive content creation 


Finding your content without SEO is like finding a needle in a haystack. On the other hand, there are ways for people to find your content organically. To achieve that, you need to go the extra mile. Still, you need to be careful when pushing your content organically because over-promoting it can end up annoying your target audience. 

But the question is whether it is possible to create organic search traffic with a limited SEO budget. The good news is yes, it can be achieved through the skyscraper technique. Here’s what you need to know about this digital marketing technique. 


What is the skyscraper technique? 

First of all, the skyscraper technique is specially designed to create quality backlinks to your posts. In return, it will help increase your organic traffic. This technique involves the following: 

  • Finding content that is worthy of sharing 
  • Creating better content 
  • Sharing your content and spreading the word 

In other words, the skyscraper technique involves building your best content and creating something better with it. You would not care much about the 3rd tallest skyscraper and take more interest in the tallest one in the world. 


How backlinks and the skyscraper technique are connected 

For starters, backlinks refer to links from other sites that point back to your website. The more informative and useful your content is, the more people will link back to your site. Backlinks are important in SEO as it helps Google determine whether your site is high-quality, authoritative, and relevant. 

Obviously, you would not want your website to be linked to an unrelated niche. As a result, it will rank your website at the bottom of the search results page. But if a related website links back to your site, you can expect a higher search ranking. At the same time, more search visibility and increased organic traffic. 


How to use the skyscraper technique 

Here are tips on using the skyscraper technique that should help boost your content and your website. 


Find who your competition is.

You need to identify first the topic you want to build and then search for that topic. Check which site ranks on top of the results (excluding the ads). The first two websites that appear are the ones you have to outshine. You can also use tools to check who your competitors are. 


Challenge yourself. 

The next step is to create content that is better than the previous ones. Try writing long-form content, aiming for several keywords, or create a data-rich type of content. Be better than your competitors and challenge your own previous content. 


Monitor your backlinks. 

Just because you’re already earning backlinks doesn’t mean your work is done. You should also check if you are earning quality backlinks or just earning spam links. You can use tools to determine your backlink profile as well as the site’s spam score, page, and domain authority. 


The skyscraper technique is used to create quality backlinks, which in turn can do wonders for your SEO efforts. Contact a digital marketing expert in Franklin TN to help you with your SEO needs. 

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