What You Need to Know About Different Marketing Laws
BY Chris Loomis
Creating a marketing campaign requires very good research and writing skills. You also need to be familiar with different SEO techniques to ensure that your marketing campaign goes a long way. But the question is, do you know your marketing laws? More importantly, does your campaign comply with the marketing laws?
Marketing laws every marketer should know
Talking about the law can be overwhelming and intimidating especially if you are not familiar with it. But it is important to know that there is also such a thing as marketing laws that every marketer should comply with. Here are some of the most important marketing rules that all marketers and business owners should know.
This is more of distinct regulations detailing how ads and promotional materials can be used on different channels or social media platforms as well as copyright laws. For example, you cannot simply take photos from the Internet and use them on your social media page or website as your own.
Anything already available online and then you use it without acknowledging the original creator can lead to copyright issues. You might have to legally deal with copyright issues and end up paying millions of dollars to settle your issue. In this case, you should:
- Not use images without permission unless they are royalty-free or open-source
- Not directly copy content and images from other websites/brands
- Edit the images as needed to avoid copyright issues, and link to the source
If you use email marketing as part of your business plan, you need to know what CAN-SPAM Act is all about. This covers messages including the emails you send to your customers. A violation of this rule can cost you more than a $40,000 fine. Under the CAN-SPAM Act:
- You should not use misleading headlines, domain names, or email addresses.
- You should share your location and other important details about your company.
- There should also be an option for customers who do not want to receive emails from you (ex. Unsubscribe)
- Avoid spam emails.
This refers to sets of rules as created by the FTC. It applies to online, print, and all types of media. It primarily aims to prevent frauds and scams as well as getting compensation from companies to be able to repay fraud victims. You should be truthful about your brand and be honest with your customers.
Truth in Advertising laws cover the following:
- Funeral advertising
- Deceptive/misleading advertising/promotions
- False health claims
Children’s Online Privacy Protection Act (COPPA)
The COPPA protects children and the amount of data that companies can gather on children 13 years old and below. If your target market is more on children (ex. toys, baby hygiene products, etc) you need to be familiar with COPPA. Some rules to take note of include:
- Allow parental access to their children’s collected information/data
- Keep personal/confidential information as much as possible
These are only some known Marketing laws every marketer and business owner should know. These will prevent any legal issues that could affect your business operations. At the same time, establish your brand and trust between your customers. A digital marketing expert in Franklin TN can help you utilize your website and boost your brand. Contact one today.
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