What You Need to Know About Mobile Keyword Research
BY Chris Loomis
Imagine if we are still living in the old ages. Imagine how our lives would be without mobile phones, laptops, and other electronic gadgets. Imagine there is no Internet to connect with loved ones and to sell products and services online. Nowadays, it is crucial to always be in the know when it comes to current digital marketing trends.
Aside from staying updated with the constantly-evolving digital trends, having a business website is also important for companies. It boosts their online exposure and makes their brands credible and trustworthy. For your website building needs, you should contact a trusted digital marketing agency to do that for you.
As of 2020, about half of global website traffic comes from mobile devices (not including tablets). However, recent reports reveal that only about 23 percent of marketers optimize mobile content. Just imagine all of the potential leads and website traffic that are lost because of website content not have been optimized for mobile use.
This is where mobile keyword research comes in. Note that Google and other search engines use a different algorithm for creating mobile rankings compared to desktop rankings. Mobile keyword research optimizes the use of keywords specially designed for the immediate need of on-the-go mobile users.
All about mobile keyword research
Mobile keyword research is often used in SEO. It is often localized and helps determine specific keywords users would often search for.
That also means users would want results in an instant. For example, a mobile user would look for a specific item to buy and where he or she could buy it (whether in a nearby store or on an e-commerce site).
In other words, mobile users have already decided on what to buy and looking where to buy it. Mobile keyword search involves the use of SEO tools to attract organic traffic that will lead to transactions.
Mobile keywords are also different from desktop keywords. For one, the former utilizes voice commands to look for items on their phones while doing other things such as driving or walking. It also helps mobile users answer their queries despite making typos when using their phones, as it can be more challenging to type on a small screen.
How to improve your website ranking through mobile keyword research
Here are ways to know the right keywords for mobile users and improve your website ranking.
Know what kind of keywords you rank more.
This step is important so you can utilize those keywords to create more quality content. Otherwise, you need to look for new keywords that will help improve site traffic. You can use a tracking tool to check keywords often used by your users. This tool can also compare keyword positioning when using a mobile phone versus a desktop/laptop/tablet.
Understand how mobile users search.
Some use voice command, while others type it in the search bar along with some typos. Understanding how your users' search will determine your keyword success. For example, spoken queries are often in a form of questions and conversational. You can also put keywords with types to help increase traffic.
Try using shorter keywords.
Make sure to make your keywords mobile-friendly, short, and straightforward. Users don’t want to type long keywords on their phones especially if they’re in a rush and prone to typing errors.
Mobile keyword research is an essential part of SEO marketing especially for people who are always on the go. It will also help improve your rankings and your users get the results they want. A win-win for both! For your website development needs, better hire a trusted digital marketing agency in Franklin TN.
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