What You Need to Know About Using Long-Tail Keywords

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BY Chris Loomis

No matter how high-quality your content is, the more important thing is to know how people find your site. One way is by using the right keywords as part of your SEO strategy. If people do find a website, most likely it is through long-tail keywords. Hiring a digital marketing expert will also help boost your website and achieve your brand goals. 


All about long-tail keywords 

First of all, long-tail keywords refer to specific keywords or queries. For example, “leg exercises” is a keyword. Make it into “best leg exercises for runners” and that is considered a long-tail keyword. Short keywords tend to have a lot of competition. But with long-tail keywords, they usually have less search volume but also tend to rank easier. 

So, are long-tail keywords better? If you are aiming for traffic and conversions, then yes, using long-tail keywords is a must. It can even make a huge difference to your website. You can pay for advertising, but it may not always yield the results that you want. Using long-tail keywords not only will save you cash but also encourage organic traffic. 

Long-tail keywords are for those who are looking for something specific from their searches. When someone is searching for a “2-bedroom apartment in Franklin TN”, the more likely a transaction/purchase will happen. Long-tail keywords often lead to conversion, which is why the more you should include them in your content. 


How to use long-tail keywords in your content 

If your website is not as big as the other popular websites out there, no worries. Anyone can use long-tail keywords which all businesses can benefit from. Here are tips to use long-tail keywords in your content. 


Determine your objectives 

Think about what you want to accomplish with your content. Do you want to attract potential clients? Build your brand and presence on search engines? Establish trust with customers? Regardless of your goals, you need to know the right long-tail keywords to use. Google’s algorithm loves long-tail keywords so make sure to understand how to make the most out of it for your content. 


Research and choose your long-tail keywords. 

You need to carefully choose your longtail keywords. As mentioned, long-tail keywords tend to have lower search volumes but higher conversion rates. You can check out keyword optimization websites to find the right long-tail keywords for your content. 


Create quality content. 

It has been said several times to write high-quality content for your audience. Your content should not only aim to rank on Google but also help customers address their concerns and solve their problems. Do your research and make sure your long-tail keywords match your audiences’ search intent. Never do keyword stuffing, or it will be detrimental to your content. 


Google wants to offer users the best search experience possible. Marketers also need to understand their target audience and their search behavior. This is also one reason why you should include long-tail keywords in your content. For more tips on using keywords to boost your content and website, you can hire a digital marketing expert in Franklin TN today!

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