3 Reasons Why Your Digital Product Is Not Selling – And How to Make It Sellable

BY Chris Loomis

One of the main reasons for starting a business is to earn profit. Selling your products can be exciting and challenging. Nowadays, it can be easier to sell and promote your digital product by building your website and a good digital marketing strategy. It should not take that long before your target customers see what you are offering. 

But sometimes, things do not happen the way you want them to. No matter how hard you work to promote and sell your digital products, they might not take off immediately as expected. 

Understandably, one would feel discouraged and on the verge of throwing in the towel. Then again, you are not alone. There are many ways to boost your digital product(s) and your business. 


Common Reasons Why Your Digital Products Are Not Selling 

Just when you think your digital product is a flop, don’t give up yet. Here are common reasons why your products are not selling – and how to turn the tables instead. 


Your target audience doesn’t see your products as valuable. 

One of the common mistakes in creating a digital product is stuffing all of the information, thinking that it will make the product worthwhile and the users will benefit from it. However, it should not be that way. 

Remember that there is valuable content already available on the Internet. People would not want to waste the time-consuming content they can already get for free. Instead of aiming for a “comprehensive” guide, tweak your messaging to tell your customers that your product will solve their problems.


Customers are apprehensive to try the product. 

It’s not always a guarantee that your audience goes to your website to do a transaction with your business. There might still be second thoughts before making a decision. To ensure you lead them to your brand and purchase, you can do the following: 

  • Collect social proof such as case studies and testimonials 
  • Share feedback not only about the outcome users achieved through your product but also the story of where they were before availing of your product. 
  • Make your existence known by posting content regularly, regardless of the platform you use. 


They do not know what you are offering. 

One reason is that you don’t have enough audience, or you are not promoting enough. Here are ways you can fix it: 


  • Check your site analytics and see the actual number of people visiting your sales page. 
  • Be consistent in posting content and promoting your digital products. 
  • Contact a professional digital marketing agency in Franklin TN to help you with your online business marketing strategies. 
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