YouTube Advertising: What Marketers Need to Know
BY Chris Loomis
It is said that more than 2 billion users log in to YouTube every month and generating billions of views as well. With billions of videos you can choose from, no wonder YouTube is one of the most-accessed sites in the world. This is also the reason why advertisers take this opportunity to promote their brand to their target market.
There are lots of brands that vie for exposure and put effort to be noticed by their target customers. It can be a challenging task, but doable nonetheless. If you have a business website, it should be easy to promote your brand out there. Better yet, hire a reputable SEO agency for your digital marketing and promotional needs.
So, going back to YouTube. It could be a good idea to promote your brand through this popular social media platform. However, not everyone might be keen on spending budget on YouTube ads. But is it really effective? Here’s what we need to know about YouTube ads and why brands should consider spending on it.
Types of YouTube ads
Placing ads on YouTube as part of your digital marketing strategy can be one of the best decisions you can make. Billions of people log in to the website every day. That is why it is possible to catch potential customers out of those billion users around the world.
There are also different types of YouTube ads, namely:
These are YouTube ads for those with a limited advertising budget. Examples of non-video ads include in-video overlay ads and display ads. These usually appear alongside recommended videos on the right side of the screen.
This type of YouTube ad appears along with the search results. If your business has something to do with pet grooming, your ad will most likely appear alongside videos related to pet care and other animal videos.
In-stream video ads
This one has two types: skippable and non-skippable. These should already be self-explanatory. The former types of ads are those that play before or in the middle of a video that you can skip after five seconds. Advertisers will only pay when a viewer has watched the ad beyond those 5 seconds. Some advertise accompany skippable video ads with a banner ad, in case the viewer decides to skip the video.
The latter… well, you have no choice but to watch through the entire ad. This will test how catchy your ads are and hold the audience’s attention for at least 15 seconds. Non-skippable ads are paid per impression or for example, per thousand views.
How to hook your target audience
Your YouTube ad does not only rely on the type of ad you use. It is all about how it connects to your target audience. Here are ways on how you can hook your target audience through your ads.
Early branding matters
It is best to place your branding in the first few seconds and all throughout your advertisement. But more importantly, the ad should connect to the audience and to the brand itself.
Set the CTA.
Make sure you let people what you want them to do after seeing your ad. Do you want them to sign up for your website? Or if you are a food brand, do you want them to order the latest menu?
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